Papacraft when “Buppha Kamlai” went as far as “Korea”

“With my father’s love and passion for making leather goods, I got this later from Dad.” From the knowledge that he learned in the field of industrial arts to the knowledge of leather handicrafts inherited from his father, today TCDCCONNECT has the opportunity to talk to Khun Tonfon. Tangmahasathitkun (Kwan) Papa Craft Jr. The heir and co-founder of the Papacraft brand, who took over the wood from his father, Khun Prasit Tangmahasathitkul (Chang), who co-founded this brand and is also a legendary translator, Kwan tells the team that the Papacraft brand started with the love and dream of our father, whom we affectionately call “Papa” because he had a love and passion for leather work since he was young. Always making bags, belts, or even diary covers from scrap leather for us to use all the time. The father himself had a dream that he wanted to make this craft into a career.

(Article published at procurement.tcdc.or.th on September 27, 2019)

Until about 3 years ago, my father had the opportunity to design jewelry from vegetable-tanned leather. Inspired by dry leaves and the delicate lines of nature. And Dad called that design “Buppha Kalaai”. The word “Kala” is a word that Dad created by himself from the word “Bangle+Malai”, passed down until now. Our brand has already had many collections of Buppa Klai. These were all designed by Papa, or our father. but for the latest collection, it changed from the original because of all the design work. It became the work of Papa Noi’s skill, which is mine. By receiving the wood later from his father, willingly and intentionally

follower of naturalism

For each item in the Papacraft brand, we adhere to a pure handmade approach. We will try to make our own in almost every step except the materials used because we cannot make our own leather yet, but in the future we plan to try our own materials. But it will be in the form of recycling leather. which is currently studying As for the design of the jewelry category, Our brand is considered natural. We always like to be inspired by the beauty of nature. As a result, the value of blossoms Comes from exquisite work from the hand that tries to convey the beauty of nature. Even the first impression of those who have seen the blossoms may be attracted by the colors combined with the sweet lines. But knowing the origin of the material, I am immediately impressed. like being spelled, and more than that, when you try to touch, you will find that the flowers bloom can be adjusted to fit the size of each customer’s wrist. Causing those who have tried it to decide to buy immediately.

Buppha Kamlai that binds girls’ hearts

As I have told you, the selling point of Buppha Kamlai It is about color and beauty, which is simple. Make the brand have a clear character. model that can be called “As soon as I saw it, I was immediately impressed. Even if I see it again, I will remember it immediately.” And there is another highlight of Papacraft: each flower can be adjusted to the size of the wearer’s wrist and knuckles. Because there is a secret formula caused by inserting a wire into an internal structure Plus, this secret formula also creates a texture similar to a leaf line, satisfying the brand’s naturalism. The main target groups of the brand are working women aged 30 years and over and groups of tourists. and a group of people interested in craft work Including a group of people who love decorative jewelry. or a group of people who want to buy souvenirs

waiting for opportunity

Up to now, our brand is at the point of being confident that our products can go There is a clear market both inside and outside the country. It remains only to look for opportunities and distribution channels. The matter of reaching the brand We use a sales channel in the form of booths at various events to market, while also creating online markets through social media and e-commerce platforms. There are some general problems with doing business. Including economic problems that affect the sales of the brand. But we are still trying to find online channels to sell around the world, as mentioned above. The brand is confident that the work that is created with originality and attention to the quality of production can create opportunities with clear possibilities. The brand aims to create work in other forms as well, such as decorations or other accessories.

Participate in activities with CEA

Papacraft has been actively involved in activities with CEA throughout the years. to improve product quality. Building on the body of knowledge, both received and existing as the original capital And find ways to create jobs and business for the brand. At least the brand itself is clearer and more confident about its position in the design or craft industry. Until having the opportunity to participate in the exhibition at Handarty Korea 2019, South Korea

Atmosphere of Handarty Korea 2019

Handarty Korea 2019 really is a fair that made its name from the embroidery group before. The colors and highlights of the event will be mainly fabric work. Other craft work Thai handicrafts are considered to be more advanced than those of other nations. quite a lot. If measured by brand sales It is considered to be at a level that is not bad; in fact, there are many factors in common. Most of the visitors are from a group that intends to come to see the embroidery work. There are not many people who are interested in craft work, but the brand Papacraft still receives quite a lot of attention. Koreans are quite thoughtful in terms of shopping as the original capital. But the brand did not miss having those FCs who followed the comments and posts on Instagram. Including following up to place an order the next day after the event has ended. Until there are some Korean customers who used to buy from us in Chiang Mai, and found that we went to set up a booth there and complained that we couldn’t go but sent encouragement. There are also many impressive stories that we have posted on Papacraft’s Facebook page. Let’s go and read them. From this event, the Papacraft brand sees that our own Thai craft works. There is a highlight in the matter of design. compared to that in ASEAN, and as seen from this work in the jewelry section, Thailand’s work is really more advanced than anyone else’s.

There are tips and ideas at the end that I would like to give to young designers.

As for the opportunities of creative work, emphasizing that “creative work” in any era, there’s always space waiting. Especially in an era when the whole world is condensed into our hands. People who initiate good and new things can easily be promoted. You don’t have to travel and find opportunities as difficult as in the old days. Just be creative in the right place.

communication channels

Facebook : papacraftfamily
IG : papacraftfamily  
LINE : @papacraftfamily
Tel. : 065 – 5073699 และ 084 – 0493246

Papacraft is one of the entrepreneurial brands incubated by CEA and has been selected to participate in Handarty Korea 2019, the largest craft industry trade show in South Korea. With more than 700 entrepreneurs participating in the exhibition, this event was held between July 25 and July 28, 2019 at Coex Hall C, South Korea.

Subject: Thanothai Mongkolsin